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  • Kristy Martino

How to give good feedback

Want to know how to get good (๐™๐™š๐™ก๐™ฅ๐™›๐™ช๐™ก, ๐™ซ๐™–๐™ก๐™ช๐™–๐™—๐™ก๐™š, ๐™›๐™ช๐™ก๐™ก-๐™ค๐™›-๐™ฅ๐™ค๐™จ๐™ž๐™ฉ๐™ž๐™ซ๐™š-๐™ข๐™ค๐™ข๐™š๐™ฃ๐™ฉ๐™ช๐™ข) feedback?


Want to know how to give it to others? (Yes, you do.)


โฐ Did you know that Iโ€™m a big fan of questions โฐ


OK. Artists, designers, writersโ€ฆreal, live human beings need feedback but we donโ€™t always get the kind that helps us move forward.


Sometimes what aims to be useful is just coldly corrective or, well, a projection of what our listener is fearing, envious or ignorant of. (Guiltyyyyyyyyy.)



As with most things, it takes a bit of education to get what we need.


My all-time favorite, FAVORITE thing to say to clients:


๐˜๐จ๐ฎ ๐Ÿ๐จ๐œ๐ฎ๐ฌ ๐จ๐ง ๐ญ๐ก๐ž ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ๐ฌ, ๐ˆโ€™๐ฅ๐ฅ ๐Ÿ๐จ๐œ๐ฎ๐ฌ ๐จ๐ง ๐ญ๐ก๐ž ๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ.


Itโ€™s a fantastic way to (gently) guide them into giving me feedback that is not prescriptive (make the logo bigger), personally motivated (I hate the color blue), or vague (can we just make it pop more).


I might follow up withโ€ฆyou guessed it: a QUESTION ๐Ÿ’…


  • What is missing?

  • What do you think might not hit the mark with your audience?

  • Which goal would you like to prioritize first?

  • At which point do you get confused at all?


And then a lot of โ€œtell me whyโ€s.


Big fan of that old standby as well.


The same line of thinking can work when giving or asking for feedback from a friend, a critique group, a mentor, or whomever you are in front of showing off your stuff.


Encourage them to ask questions.

Find holes.

Point out anything confusing or unclear.

Clarify your intentions or motivations.


The clear parameters of a question allow a person to pause and say, wait-what am I really looking at or looking for here? (A question for a question!? I love it.)


๐™Ž๐™ค ๐™ฉ๐™š๐™ก๐™ก ๐™ข๐™š, ๐™ฌ๐™๐™–๐™ฉโ€™๐™จ ๐™ฉ๐™๐™š ๐™—๐™š๐™จ๐™ฉ ๐™ค๐™ง ๐™ฌ๐™ค๐™ง๐™จ๐™ฉ ๐™›๐™š๐™š๐™™๐™—๐™–๐™˜๐™  ๐™ฎ๐™ค๐™ชโ€™๐™ซ๐™š ๐™š๐™ซ๐™š๐™ง ๐™ง๐™š๐™˜๐™š๐™ž๐™ซ๐™š๐™™?

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